EMPLOYEE SALES INCENTIVES

sales incentives

Typically, 20% of an organization's sales force makes about 80% of the sales. Traditional sales incentive programs reward only those top performers, who are clearly already motivated. The reality is that the greatest incremental lift and shift doesn’t come from this group, as their potential is typically at its highest point. It comes from the largest group representing about 60%—the middle—who typically perform well, but miss out on achieving valued rewards and recognition.

Michael C. Fina’s sales incentive programs are designed to "move the middle" by basing incentives on the value of the improvement rather than just the overall dollar amount. The right employee recognition program design segments your sales force and focuses on improving the performance of the largest number of people possible rather than just a small group of front-runners.

Learn more about how to move the middle to get your sales numbers to the top with employee recognition programs.